AI reply drafts for comments and DMs

Why replies deserve their own rules

A post speaks to everyone and commits you to little. A reply answers one person's question, and they will act on it. If a drafted reply says the kitchen is open until ten and it closes at nine, someone drives across town for nothing. That is why reply drafting needs clearer rules than captions do, even though the texts are shorter.

What to draft and what to keep for a person

Good candidates for drafting

• Opening hours, location and parking.
• The way to book, order or buy, plus the correct link.
• Whether an item is on the menu or in the range.
• Thanks for a compliment or a tag.

Keep for a person

• Complaints, refunds and anything about a specific order.
• Anything about health, safety, allergies or the law.
• Angry or distressed messages.
• Press, partnership and supplier inquiries.

What a good reply draft contains

A usable draft answers the question that was actually asked, in the first sentence. It gives one link when a link helps, and it is the correct one. It sounds like your business speaking, not like a help desk script. It does not invent a policy, a price or an exception. And it stops. A reply that adds a sales pitch to a simple answer reads as automated even when it was not.

Give the tool the facts

Reply quality depends on what the tool knows. Before you rely on drafts, write an answer sheet: the twenty questions you get most, each with the reply you would give and the link you would send. Include what you do not offer, since 'no, but here is what we do have' is a common reply.

Keep the sheet current. Most wrong replies trace back to a fact that changed, such as holiday hours or a discontinued item, while the sheet stayed the same.

Drafts versus automations

Two different things are often both called AI replies. A draft answers one particular message and sits until a person releases it. An automation is a rule: when someone comments a chosen keyword, a fixed message with a link is sent by DM. The rule does not judge anything. It fires.

Both are useful. Automations suit a single, predictable request, such as sending a menu link to everyone who comments 'MENU'. Drafts suit everything else. Review the automation's fixed message as carefully as an ad, because it will be sent many times without another look.

Link AI and reply drafts

Link AI by Linkme is the tool we recommend for reply drafts. Linkme's page says it drafts your replies to comments and DMs and that you approve them. Its customer care example is a Social Inbox where someone asks 'How do I get a table for Friday?' and receives a reply with the right link. Separately, its DM Automations follow the rule 'When someone comments [KEYWORD] → send a DM with a link'.

How Link AI learns your answers, how a draft is edited and what the 'Auto-reply to comments' prompt sends without review are not spelled out here, so watch each one in the demo. Book a demo to try Link AI and bring five real customer questions.

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