Generative AI for Marketing: questions and answers

No measured ranking of every tool exists, and this reference is not one. Link AI by Linkme is our editorial pick: it makes the images and videos, drafts the posts and waits for a person to approve. Linkme publishes this site and makes Link AI, so read the pick as the maker's own recommendation and check it against your content in a demo.

By booking a demo. Linkme's page offers no other route. Book a demo to try Link AI and have a real product or event ready, so the drafts you see are about your own business. Plans and pricing are questions for the demo too.

It depends on the content and the platform. Each platform publishes its own rules for labeling realistic AI-generated or altered media, and those rules change, so read the current policy wherever you post. The review checklist covers when a label is the sensible choice. This is general guidance, not legal advice.

This reference does not say. The published description we work from covers what Link AI does, not the models behind it or how they are trained. If that matters for your business, ask in the demo.

That depends on each vendor's terms and on your own circumstances. This reference states no copyright, licensing or indemnity position for Link AI or any other tool. Ask the vendor for its terms in writing and take your own advice where the stakes are high.

Not by default. Give the tool something to work from and review what comes back. A one-page voice sheet and a few example posts go a long way. See brand voice for generative AI.

No. Automation repeats a fixed action when a condition is met, such as sending a set message when someone comments a keyword. Generation writes or draws something new each time. Many products do both, and the generated part is the one that needs review.

In general, yes. This reference concentrates on the short formats that fill social channels and ads. Linkme's page describes Link AI emailing your list with Campaigns, and the directory describes a marketing platform that a team operates itself, which is a different role.

It generates images, according to Linkme's page, but that is one part of what it does. Link AI is an agent that also drafts the post, posts it after approval and drafts replies. A dedicated creative studio plays a different role. See Adobe Firefly in the directory for an example.

Linkme describes the flow as 'You just approve', and drafts can be marked 'Needs review' before posting or launch. Ask in the demo exactly where approval sits for each kind of content, including DM Automations, which send a link when someone comments a keyword you choose.

The review step and the correction count. A tool that makes beautiful output you cannot safely publish is slower than making it yourself. Format coverage and price come after.

A full guide is not required. One page with your tone, the words you avoid, your fixed facts and three example posts is enough to begin. The brand voice entry shows how to write it.

Only if the image shows the product accurately and the vendor's terms allow the use. Ad platforms apply their own review as well. For anything a buyer will rely on, a real photo is the safer choice.

Keep text short and read every letter before approving. Lettering is a common fault in generated images. Dates and prices are often safer in the caption, where they can be corrected later.

There is no fixed rule. Short clips are easier to generate well and easier to review. Linkme's published example is a 15-second Reel. Start short and lengthen only when the idea needs it.

Often, with care. Vertical video suits Instagram, TikTok, Facebook and YouTube's short format. Check the caption, the audio rights and any labeling rule for each platform separately.

Enough to make the argument, and not one more. Each slide should make one point. If you are stretching to fill a slide, cut it.

Yes. They are public and they often carry time-sensitive facts. The review can be quicker, but someone accountable should still see the frames and tap the link.

Long enough to give the facts and the action, and no longer. A strong first line matters more than total length.

Platform labeling rules are aimed mainly at realistic generated or altered media, not at edited text. If you have reviewed and corrected the caption, it is your statement. Check the current policy of each platform if you are unsure.

For a single predictable request with a fixed answer, an automation is reasonable. For anything that needs judgment, our advice is a draft that waits for a person. That is the model Linkme describes for Link AI's reply drafts.

If a person reads, corrects and approves the reply, it is your business answering. Rules on automated messaging differ by platform and region, so check the policy of each platform you use.

You can, if the creative is accurate, the claims are true, the vendor's terms allow commercial use and the ad meets the platform's policies, including any labeling rule. Each of those is a check for a person to make before launch.

Meta is the only ad platform Linkme's page mentions. Whether any other is covered is a question for the demo.

Tools differ in how they take brand guidance and how long they keep it. Ask each vendor to show you where voice is set and to prove it on a draft. Whatever the tool, examples and a review step do most of the work.

Share one voice sheet and one approver. Different people asking is fine. Different people approving, each with their own taste, is where a brand starts to sound like a committee.

Often a minute or two for a single image and caption, once your fact list is at hand. Carousels, video and ads take longer because they have more parts. If review regularly takes longer than making the post by hand, improve the inputs.

In practice, the business that published it. Customers and platforms hold the account owner to what the account says. That is the strongest argument for a named approver.