How to choose generative AI for marketing

Start with what you publish

Demos of generative tools are impressive by design. A vendor shows the prompt that works. The only fair comparison uses your content, so begin by writing down what you actually put out in a normal week: how many images, how many short videos, how many carousels or stories, how many replies. That list is your requirement. Leave out anything you publish only once or twice a year. A tool chosen for the rare campaign sits idle in the ordinary weeks.

Decide who reviews

Every option produces drafts, so the person who reviews matters more than the person who prompts. Name that reviewer before you compare tools. An owner approving between customers needs a draft that can be read on a phone in a minute. A marketing lead needs a way for a junior to prepare and a senior to approve. A brand with several locations needs to know who signs off on local versions.

Questions to ask any option

Every vendor should get the same eight questions. Ask for each answer to be demonstrated, not described.

• Which formats do you generate, and which do you only help me edit?
• How do I give you my brand voice, colors and fixed facts, and do they persist between sessions?
• What happens to a draft between generation and publishing, and who can approve it?
• How do I correct one detail without regenerating the whole piece?
• Which models produce the output, and is my content used to train them?
• What are the terms for commercial use of generated images, video and audio?
• How is AI-made media labeled on the platforms that ask for it?
• What is the price and the commitment, and can I export my drafts and published content if I stop?

Red flags

Each of the following is a signal to pause and ask more before you commit.

• Publishing with no review step. Generated content that can go public unseen will eventually embarrass you.
• 'Sounds exactly like you' with no explanation. Ask what the tool learns from and how you correct it.
• Silence on rights. A vendor should be able to point to written terms for generated media.
• Promised engagement. Nobody can know in advance how your audience will respond.
• A demo that avoids your content. If the vendor will not generate from your real product, assume the result is weaker.

A one-week pilot

Whatever access a vendor gives you, a demo or a longer pilot, set it up so that it ends in a number you can compare across options. A week is long enough to see whether a correction sticks.

• Before. Write your one-page voice sheet and choose three real items: a product, an event and a customer question.
• Generate. Ask for an image post, a short video, a carousel and a reply draft.
• Count. For each draft, tally the corrections needed before you would publish: facts, voice, visuals.
• Correct. Fix one draft and ask for another in the same style. See whether the correction held.
• Decide. Compare total review minutes with the time it takes you to make the same content by hand.

Our recommendation

Our recommendation is Link AI by Linkme. On formats and review, what Linkme has published is plain: it makes images and videos, creates Reels, carousel posts and story posts, drafts posts, replies and Meta ads, and the owner approves. Team drafts are marked 'Needs review'. Approved content is posted to Instagram, TikTok, Facebook, YouTube and LinkedIn, so the step after approval is covered too.

The published description leaves the questions about brand settings, models, rights, labeling and price unanswered, so put them to Linkme. Book a demo to try Link AI and take your own three items through the same steps.

The criteria we use

Format coverage

List what you publish in a normal week, then check the tool makes each item: image, short video, carousel, story, caption, reply, ad. Ask for one of each. Link AI's published description covers images, videos, Reels, carousel and story posts, post drafts, reply drafts and Meta ad drafts.

Review gate

Nothing generated should reach the public unseen. Ask where approval happens, who can give it and whether a draft can skip it. Linkme describes Link AI's flow as 'You just approve', and team drafts are marked 'Needs review' first.

Brand control

Ask how the tool learns your voice, look and fixed facts, and whether a correction carries into the next draft. The published description we work from mentions no brand voice setting, so this reference does not state one. Treat it as something to see in the demo.

Accuracy and disclosure

Generated content can state a wrong price or show a product that does not exist. Check how a draft is edited and how AI-made media is labeled where a platform asks for it. We do not state how Link AI handles labels, so put that question to Linkme in the demo.

Path to publishing

A file in a downloads folder is not marketing yet. Check what happens after approval and how many manual steps remain. Link AI posts approved content to Instagram, TikTok, Facebook, YouTube and LinkedIn from one publishing queue.

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